001. The platform.

Software for
people who
breed animals

Breed Ledger holds your pedigrees, your waitlist, your deposits, and the records that have to outlive the laptop they were entered on. It is the only platform that links pedigrees across programs, and the only one that leaves the money with you: 0.5% when you opt into payments, against the 5 to 10% service fee a marketplace adds at checkout. Built by a breeder. For breeders.

3 generationsCollapse
Nougat
BrambleTricolor Extreme
Brulee
Semolina
LarkspurDark Base HarlequinHollowbrook Exotics
Quillon
Add ancestor

Crested Gecko. Your collection, three generations, linked across two programs.

Built forDogsReptilesCatsLivestockPoultryExoticsRabbitsHorses
28Species
377Breeds
1,354Animals on record
5Registries live
Find a breeder.

Browse the directory by breed and location.

Every card below leads to a real breeder. Cards only surface for breeds and states with at least one active program on Breed Ledger today. That is also the reason to list your program early: each one that joins adds breed and location combinations the directory can answer buyer searches for, and those searches reach every listing, so an early listing compounds as the directory fills in around it. Buyers click through to your own site, not a marketplace. Breed Ledger does not broker the sale.

002. From programs already on Breed Ledger.

What the people whose programs depend on it say.

Quotes from programs who replaced their old stack with Breed Ledger. Each name links to the live site they run on this platform.

Texas Top Notch Frenchies
Texas Top Notch FrenchiesABKC French Bulldogs
Pedigrees, deposits, and waitlists in one place. Buyers see champions and bloodlines without me ever opening Photoshop.
GeckistryCrested Geckos
Morph genetics actually work the way real reptile breeders think about them. Het-tracking and pairings, not free-text tags.
003. Why Breed Ledger.

The tools your program is using were built to sell t-shirts

Retail platforms treat your animals like inventory. They were not designed for lineage, genetics, or waitlists. Every workaround you have built is a tell.

01

On Shopify or WooCommerce

The reality

Animals become products. Litters become "variants." Pedigrees do not exist.

Your workaround

Custom metafields. Three paid plugins. A developer.

02

On Wix or Squarespace

The reality

Every animal page is rebuilt by hand. No linked lineage. No waitlist.

Your workaround

Embedded Google Forms. Spreadsheets. Manual updates.

03

On WordPress

The reality

You become the webmaster, the SEO consultant, and the plugin janitor.

Your workaround

Elementor and WPForms and Yoast and a custom post type and prayer.

The product

Dashboard, animals, waitlist, inquiries, pedigrees. The software you work in every day, carrying your program's own colors and type instead of ours. Switch programs below to see the same screens under three brands.

Viewing as
slateridgegeckos.breedledger.co/admin
004. What you get.

Everything your program runs on. None of the plugin graveyard.

Every feature below is native. No integrations. No third-party add-ons. No 'pay for Pro to get waitlists.'

01

Animal management, natively.

Every animal is a first-class record. Status, price, weight log, photos, registration numbers, health tests. Update once. The change rolls through every page that references the animal.

No "products." Just animals.
02

Five-generation visual pedigrees.

Click any sire or dam to drill in. Dashed borders mark animals from partner programs. No drawing, no PDFs. The whole program reads as one connected tree.

Cross-breeder links included.
03

Litters, pairings, pups.

Plan a pairing. Log the whelp or hatch. Assign pups to waitlist holders. Deposits route to the right pup automatically. The litter lifecycle is one record from intent to placement.

One place. End to end.
04

Waitlists that earn the name.

Tied to animals, litters, or a morph combo. Buyers pick the pup they want. Deposits hold the spot. You see the whole queue with one click. Approve a buyer application and the waitlist entry writes itself, in position order.

See how applications and contracts work
Applications feed the queue.
05

Species-aware genetics.

Het. Albino. Line-bred champions. Polygenic color. Sex-linked traits. Record what your species actually needs, not what a generic CMS allows.

Reptiles. Dogs. Cats. Livestock.
06

SEO-ready the moment you publish.

Every page ships with structured data, OG images, sitemaps, alt text, and fast-loading layouts. Already tuned for "[breed] breeder in [state]" searches.

No consultant. No plugin.
005. The three audiences.

One platform. Three tiers.

Breeders keep their own site. Clubs keep their own members. Registries keep their own stud book. The animal records underneath are shared, so nobody re-types anything.

Kingsley x Wisteria, Fall 2026Archive litter
1Bianca OrtizDepositHold paid, wants first pick if a slot ahead of her clears, Apr 142Emmett LindholmContactedFamily pet, no show or breeding plans. Asked about crate training help, Apr 303Colette AlsopWaitingSecond dog in the house. Needs one that settles around an older bulldog, May 12
01From $29/mo

Your breeding program.

Pedigrees, weight curves, waitlists, deposits, applications, and contracts, all running off the animal records you already keep. A buyer's question about a 2024 litter is three clicks, not fifteen.

See the breeder tier
Members142 members
RosterApplicationsTiers
MemberTierFGFernhollow GeckosAsheville, NCBreeder MonthlyKRKestrel Row ExoticsLakeland, FLEnthusiastHEHollowbrook ExoticsPortland, ORBreeder Monthly
02From $49/mo

Your breed club.

Membership renewals, dues collection, event registration, and board reporting. Stripe Connect pays out to the club's bank on the schedule the board sets.

See the club tier
RegistryExport CSV
Open9Submitted7Under review1Action required1Approved318
AnimalStageFoxgloveRGS-2026-0061ApprovedTamarindRGS-2026-0063Under reviewYarrowRGS-2026-0065Action required
03From $199/mo

Your registry.

Stud books, parentage records, DNA verification links, and registration fees handled in one ledger. Members see one platform. The board sees one source of truth.

See the registry tier
005b. Breed clubs and registries.

Run the whole registry from one place.

Your club's members, dues, animal registrations, events, and stud book should not live across a JotForm, a PayPal button, a spreadsheet, and one volunteer's laptop. Breed Ledger holds all of it under your club's own name and branding.

Membership renewals collect themselves. Animal registrations move through an approval queue instead of a group chat. Payouts land in the club's own bank account on the schedule the board sets. Your members see one portal; the board sees one source of truth.

Ridgecrest Gecko SocietyADMIN
Ridgecrest Gecko Society

Dashboard

Overview of Ridgecrest Gecko Society activity.

Active members1426 this month
Pending registrations9Awaiting review
Registered animals318In the stud book
Upcoming events3On the calendar
Recent membersView allFernhollow GeckosJoined Jul 3, 2026MemberKestrel Row ExoticsJoined Jun 28, 2026MemberHollowbrook ExoticsJoined Jun 24, 2026RegistrarSlate Ridge GeckosJoined Jun 19, 2026Member
006. Side by side.

Breed Ledger vs. the platforms breeders actually shop.

BreederBuddy and BreederCloudPro are the direct comparisons. Good Dog and AKC Marketplace are the marketplaces. Same table, no asterisks.

Feature
Breed Ledger
BreederBuddy
BreederCloudPro
Good Dog
AKC Marketplace
Starting price
Free, $29/mo paid
$14.99/mo
$6.99/mo (no free plan)
Commission only
$12/mo + $25 signup
Free plan available
application only
Breeders of Merit only
Website included
profile page
profile page
listing page
listing page
Multi-generation pedigree depth
5+ generations
3 generations
3 generations
Cross-program lineage links
Waitlist + per-pup deposits
waitlist only
waitlist only
platform deposits
E-signed contracts in-thread
paper PDF
Species supported
all
dogs
all
dogs
dogs
Payment-processing cut
0.5% optional
subscription only
subscription only
5-10% buyer service fee
listing only

Public pricing and feature pages verified on 2026-07-26. Read the full head-to-head reviews.

007. Migration.

Move your program in minutes

Paste your current website, a program description, or a CSV of your animals. The AI import turns them into a full draft site you review before anything goes live. Prefer to take a weekend over it? The three-day path below still works.

Free white-glove migration

Would you rather hand it over? Send the site URL or an export file. Breed Ledger rebuilds the program in the platform and hands you the keys. No charge.

Friday night

Claim your program.

Pick a subdomain. Upload your animal list. CSV from Shopify, a spreadsheet, a photo roll. Breed Ledger handles all of them. Pedigrees link automatically from the records you already keep.

Saturday

Pick a template and go live.

Classic, Modern, or Minimal. Drop in colors, logo, hero photo. Write the about page. Point your domain. Publish.

Sunday

Open the waitlist.

The waitlist is live. Deposit links generate on demand. Your buyer application form is published at its own URL. Google starts indexing. By Monday morning, buyers are asking about specific pups by name.

008. SEO and speed.

A program on Breed Ledger competes for its own '[breed] breeder in [state]' searches from day one.

No consultant on retainer. No plugin stack to maintain. You publish an animal; the schema, the Open Graph image, the sitemap entry, and the directory listing all update themselves. What is below is how that happens, not what you have to configure.

  • Breeder schema on every page (LocalBusiness, Product, BreadcrumbList)
  • Auto-generated OG images for every animal and litter
  • Species-specific keyword templates, reviewed by a breeder SEO
  • Image optimization, lazy loading, and WebP conversion. All automatic.
  • Built-in analytics. No Google Analytics setup required.
95+
Lighthouse performance
<400ms
Time to first byte
100%
Pages with breeder schema
A+
Accessibility (WCAG 2.2 AA)
009. Pricing.

Flat rate. Unlimited animals.

No per-animal fees. The price on this page is the price you pay. Using Breed Ledger for payments stays optional; a 0.5% fee applies only when you opt in.

01$0free forever

Free

For breeders just getting started.

  • Up to 10 animals
  • Subdomain site
  • 3-generation pedigree
  • Directory listing
  • Inquiry form
02$29/mo

Starter

Everything an active breeding program needs.

  • Up to 50 animals
  • Custom domain plus SSL
  • 5-generation pedigree, cross-breeder links
  • Full genetics predictions
  • Waitlists, deposits, contracts
  • All 3 templates, custom colors
  • SEO and analytics built in
03$49/mo

Professional

For programs with no limits.

  • Unlimited animals
  • Custom domain plus SSL
  • Unlimited pedigree depth
  • Full genetics predictions
  • Advanced analytics
  • Priority support
  • File uploads and conditional logic on forms

Running a club or a registry? Org plans start at $49/mo. See the full pricing.

Dusty Mumphrey, founder of Breed Ledger

Active multi-species breeder.

010. A note from the founder.

I built Breed Ledger because the tool I needed didn't exist

I run animals. I also ship software. I have tried every platform a breeder is told to use. Shopify turns my animals into SKUs. Wix makes me rebuild every morph page by hand. WordPress turns me into the webmaster on top of the breeder.

None of them could draw a pedigree. None of them understood a waitlist. None of them ranked me in search without a paid consultant.

So I built the platform I wanted. And then I built it for dogs, cats, livestock, and birds too, because every breeder I know was stuck in the same broken stack.

DustyFounder, Breed LedgerFull story
011. Common questions.

Answers to the actual questions breeders ask.

The records that outlive the laptop they were entered on

Free to start. No card. Bring your animals; Breed Ledger brings the pedigree.